Blog 6

For this blog I want to focus on the Chris Christie run for re-election of Governor in the State of New Jersey and the election occurred in 2013. I found a video on youTube that is a montage of the ads Christie used for the 2013 election. I have chosen to just examine the first three individually and break them down that way.

Prior to looking at the ads, it was important to know that Christie was running for re-election. The first commercial is a candidate positive ad and focuses on all of the great things Christie did for the state during his first term as governor. All of the images shown in the video correspond to the issues being talked about in the video. Anytime they are talking about people or issues that affect people, they show video of Christie interacting with the citizens of New Jersey and when they talk about property tax cuts and other tax cuts, they show houses from low income neighborhoods. This strategy is appealing to this who care most about the tax cuts and they will be the ones who benefit the most from it. He also appeals to parents with small children because in the commercial they highlight the great things he has done for education in the state of New Jersey and the images playing during this segment are of Christie during a school visiting interacting with the children.




In the second ad Christie's campaign goes a totally different route. In this ad they use an attack ad that points out all of the negative things his challenger, Barbara Buono has done in her political past. Right off the bat, I was able to tell this was an attack ad before any words were spoken just by the tone of the music and an image of Barbara Buono. The first thing the ad points out is Buono voting to raise taxes in the past and how she vowed to raise taxes again if elected. It is not a surprise the Christie campaign has this at the start of the video because one the the top topics the public wants to know is what the candidate will do with taxes, will they raise them or will they cut them? The commerical also gives off the impression that she is a selfish person because she raised her own salary and at the same time raised taxes and state spending.



 
 The final ad I want to take a look at is a very unique one. This is an ad that points out the qualifications of Christie, but the ad is in Spanish. The ad is strictly for the Latino community and this shows he is aware of the issues they face and is the correct person to help them and have a voice for the issues they face in their communities.

Overall, the ads displayed by Christie had a target audience in mind and that was the middle and he also appeals to the lower class. It was extremely smart of him to produce ads that target other ethnic groups and have the commercial in their native language. The advertising campaign was a successful one for the Christie campaign because he won re-election in 2013. 

https://www.youtube.com/watch?v=m3ShKjd21ks
(First three commercials where the ones I analyzed)